广汽“欧洲市场计划”加速,携手麦格纳深化本地化广泛合作
2025 年 11 月 21 日,广汽与全球知名汽车制造商及零部件供应商麦格纳(Magna)正式宣布达成广泛合作项目。双方将通过欧洲本地化合作加速电动出行战略,扩大在欧洲市场电动汽车的合作规模,为欧洲消费者提供本地化定制的高品质广汽电动汽车。这一合作是广汽加码欧洲市场的重要举措,将同步拓展其技术合作、供应链及销售业务,标志着广汽在欧洲的电动化战略迈出了重要一步,也将进一步完善其在欧洲市场的生产与销售网络。
广汽国际总经理卫海岗、广汽国际项目成员
与麦格纳合作伙伴合影
聚焦欧洲市场布局
本地化合作与产品落地同步推进
欧洲是广汽全球发展布局的重要战略市场,也是全球汽车产业电动化转型的重要区域。此次与麦格纳的合作,是广汽深化欧洲市场投入的一项重要举措。广汽国际总经理卫海岗表示:“欧洲是广汽集团重要战略市场。通过与麦格纳广泛合作,我们得以向欧洲客户提供本地化定制的高品质电动汽车,这些产品彰显了广汽智能科技、可持续发展及匠心之道的理念。”
目前,广汽旗下电动 SUV 车型 AION V 已获得 E-NCAP(欧洲新车安全评鉴协会)五星安全评级,已与麦格纳完成本地化合作定制,且已在麦格纳位于奥地利的格拉茨工厂正式启动量产。同时,这款车型已成功登陆芬兰、波兰、葡萄牙三国市场,后续还将依托此次合作及完善的服务与销售网络,逐步拓展至欧洲更多区域。
▲滑动查看更多▲
AION V在麦格纳奥地利格拉茨工厂启动量产
双方优势结合
扎实推进本地化合作
麦格纳在整车制造领域拥有丰富经验,其格拉茨生产基地运营水平成熟,可在柔性生产线上同时装配燃油车、混合动力车及纯电动汽车。依托 125 年的整车制造经验,麦格纳已为客户开发 40 余款车型,全球累计生产汽车超 400 万辆。
麦格纳奥地利格拉茨工厂鸟瞰图
对于此次合作,麦格纳整车事业部总裁罗兰・普雷特纳(Roland Prettner)表示:“此次与广汽的合作体现了客户对麦格纳专业能力的信任。我们位于格拉茨的工厂兼具灵活性与产能优势,能够助力广汽等整车企业高效、稳妥地推进本地化合作。” 作为业务遍及 28 个国家的知名汽车零部件供应商,麦格纳近 70 年的行业积淀,也将为广汽的欧洲本地化合作提供技术与资源支持。
坚守可持续理念
共同推进电动出行发展
此次广汽与麦格纳的合作,是双方在技术、制造与市场资源上的优势整合,也将聚焦全球可持续出行目标的实现。双方将通过整合电动化技术、设计能力及制造专长,持续优化广汽在欧洲的产品矩阵,提升其在欧洲新能源汽车市场的市场表现。
未来,广汽与麦格纳将共同坚守对品质、可靠性与可持续出行的承诺,携手为全球电动化转型贡献力量,推动未来出行生态的建设。
GAC Accelerates European Market Plan, Partnering with Magna to Deepen Localized Cooperation
On November 21, 2025, GAC and Magna, a globally renowned automotive manufacturer and parts supplier, officially announced the launch of an extensive cooperation program. The two parties will accelerate their electrification strategy and expand the scale of EV cooperation in Europe through localized cooperation, providing European consumers with locally customized and high-quality GAC electric vehicles. This cooperation is an important measure for GAC to strengthen its presence in the European market, which will simultaneously expand its technical cooperation, supply chain and sales business. It marks an important step in GAC’s European electrification strategy and will further improve its production and sales network in the European market.
Group photo of Wei Haigang,
President of GAC INTERNATIONAL,
GAC INTERNATIONAL project team members and Magna partners
Europe in Focus: Combining Localized Cooperation with Product Rollout
Europe is an important strategic market for GAC's global development and a key region driving the global automotive industry's transition to electric vehicles. The cooperation with Magna is an important measure for GAC to deepen its investment in the European market. Wei Haigang, President of GAC INTERNATIONAL, stated: “Europe is an important strategic market in GAC's global development. Through widespread partnering with Magna, we are able to offer European customers locally customized and high-quality electric vehicles, which embody GAC's commitment to intelligent technology, sustainable development, and masterful craftsmanship.”
Currently, The AION V, GAC's all-electric SUV model, has received a 5-star safety rating from E-NCAP (European New Car Assessment Programme) , has completed localized cooperative customization with Magna, and has officially commenced mass production at Magna's manufacturing facility in Graz, Austria. Meanwhile, this model has successfully launched in three markets: Finland, Poland and Portugal. In the future, it will gradually expand to more regions in Europe relying on this cooperation as well as improved service and sales networks.
▲Swipe to view more▲
AION V officially started mass production at Magna’s Graz facility in Austria
Strategic Synergy Drives Steady Progress in Localized Cooperation
Magna has rich experience in vehicle manufacturing. Its Graz facility features mature operational capabilities and can assemble fuel-poweredvehicles, hybrid vehicles and pure electric vehicles on flexible production lines simultaneously. With 125 years of vehicle manufacturing experience, Magna has developed more than 40 vehicle models for customers and produced over 4 million vehicles worldwide.
Aerial view of Magna’s Graz facility
in Austria
Regarding this cooperation, Roland Prettner, President of Magna Complete Vehicles, said: “This collaboration with GAC reflects the customer's trust in Magna’s expertise. Our manufacturing facility in Graz offers both flexibility and production capacity, enabling automakers like GAC to advance their localized cooperation efficiently and reliably.” With operations in 28 countries and nearly 70 years of industry expertise, Magna – a globally renowned automotive supplier – will provide technological and resource support for GAC's localized cooperation in Europe.
Advancing Electric Mobility Through Shared Sustainability
The cooperation between GAC and Magna represents the integration of mutual advantages in technology, manufacturing and market resources, and will focus on achieving the goal of global sustainable mobility. By leveraging synergies in electrification technology, design capabilities, and manufacturing expertise, the partnership will continuously optimize GAC's product portfolio in Europe and enhance its market performance in the new energy vehicle sector.
In the future, GAC and Magna will jointly uphold their commitment to quality, reliability and sustainable mobility, work together to contribute to the global electrification transformation, and promote the construction of a future mobility ecosystem.