广汽国际与Grab达成战略合作,共拓东南亚电动出行新蓝海

广汽国际   2026-01-09 12:15:33
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2026 年 1 月 7 日,广汽国际与东南亚领先的超级应用平台 Grab 共同宣布,正式建立深度战略合作伙伴关系。此次合作不仅是一次重大的商业签约,更是广汽践行“科技广汽,生态出海”战略蓝图的关键里程碑,标志着广汽从产品出口向“产品+服务+数据”一体化生态系统出海的成功跃迁。双方期望于两年内,携手东南亚六国达成20,000台广汽高性能电动汽车的合作目标,共同加速该区域的绿色出行转型。

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广汽集团总经理閤先庆与Grab 执行委员会成员兼首席产品官Philipp Kandal合影留念

广汽集团总经理閤先庆出席了交流会议,广汽集团副总经理陈家才、广汽国际总经理卫海岗、广汽集团国际业务部部长丁东、广汽国际副总经理、亚太及中东非区域中心总裁王顺胜、Grab 执行委员会成员兼首席产品官 Philipp Kandal、Grab 战略合作伙伴区域经理 Dylan Choon 等出席本次签约活动。在陈家才与Philipp Kandal的共同见证下,王顺胜与Dylan Choon代表双方签署了深度战略合作协议。

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广汽国际与Grab双方代表签约

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双方代表于签约后合影

01

抢滩东南亚:

电动车市场爆发式增长下的战略机遇

当前,东南亚电动汽车市场正迎来爆发式增长。国际能源署(IEA)报告显示,2024年该地区电动车销量同比激增近50%,展现出巨大的市场潜力与绿色转型决心。东南亚不仅是广汽重要的海外市场,更是展现其全产业链技术实力与生态构建能力的战略高地。此次与拥有庞大用户基础和完善出行生态的Grab强强联合,正是广汽以本地化生态合作模式开拓国际市场的前瞻性布局。

本次合作的核心,远超越传统意义上的车辆销售或租赁。广汽旨在将自身在电动化、智能化领域积累的深厚技术底蕴,与在全球大规模出行市场所验证的产品可靠性与服务经验,注入到与Grab共建的出行生态中。双方将致力于实现系统互联,例如探索将Grab司机应用集成于广汽智能座舱系统、优化司机接单效率、提升行车安全,并共同探索售后支持体系的创新,从而为东南亚的司机与乘客提供优越的全周期出行体验。

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广汽国际总经理卫海岗陪同Philipp Kandal体验产品

02

明星车型矩阵登场

深度契合多元场景

此次合作首批将引入广汽埃安旗下的三款明星车型:AION Y、AION ES和AION V。首批车型矩阵,是基于对东南亚市场多样化需求的精准洞察而选用的:作为广汽旗下热销车型,AION Y凭借时尚设计与实用空间,在泰国电动出租车细分市场迅速崛起;AION V以Euro NCAP五星安全评级为核心,结合长续航和大空间优势,树立了全球纯电SUV的安全标杆;AION ES则以高效续航和宽敞配置,与AION Y共同在电动出租车市场赢得信赖,展现出强劲的增长势头。广汽与Grab平台的合作签约,不仅彰显了其产品在国际市场的过硬实力,更为深耕东南亚可持续出行生态注入了新动能。

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将首批引入Grab平台的车型:

AION Y、AION ES 和 AION V

这三款车型的导入,将极大丰富Grab平台的车队选择,而其背后所依托的,是广汽强大的自主研发体系、先进的智能制造工厂,以及全球化的供应链保障能力。

03

签约意义非凡:

开启全价值链出海新范式

广汽国际与Grab的合作蓝图已然展开。本次合作生动诠释了“科技广汽,生态出海”的战略内核,通过深度绑定区域生态主导者,将智能产品、车载互联与数据服务整合为一体化解决方案,实现从“卖车”到“提供全周期出行价值”的转型。依托Grab在东南亚家喻户晓的平台影响力,广汽将高频触达数百万用户,快速建立品牌认知与市场口碑, 并获得更深入的市场洞察,使未来车型精准贴合海外真实场景。与此同时,大规模投放电动汽车将实质性削减区域交通碳排放,与全球碳中和目标同频共振,彰显中国车企的环保担当与全球视野。

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广汽国际与Grab签约双方代表合影留念

展望未来,双方将继续在车辆智能网联、数据价值挖掘、充电基础设施支持、售后服务网络优化等多个维度深化合作,并积极探索将合作拓展至更广泛的智慧出行领域。

GAC INTERNATIONAL and Grab Form Strategic Partnership to Venture into Southeast Asia's New EV Mobility Frontier

On January 7, 2025, GAC INTERNATIONAL and Grab , a leading superapp platform in Southeast Asia, jointly announced the official establishment of a deep strategic partnership. This collaboration is not only a major commercial signing but also a key milestone in GAC's implementation of the "Tech-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem" strategic blueprint, marking GAC's successful leap from product export to overseas expansion of an integrated ecosystem of "Product + Service + Data". Both parties aim to jointly achieve the cooperation target of deploying 20,000 GAC high-performance electric vehicles in the Southeast Asian market together with six Southeast Asian countries within two years, working together to accelerate the region's transition toward green mobility.

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Group photo of Xia Xianqing, President of GAC Group and Philipp Kandal, Chief Product Officer of Grab and Executive Committee Member

Xia Xianqing, President of GAC Group, attended the exchange meeting; meanwhile, Jack Chen, Vice President of GAC Group, Chairman of GAC INTERNATIONAL; Wei Haigang, President of GAC INTERNATIONAL; Ding Dong, Director of International Business Department of GAC Group; Wang Shunsheng, Vice President of GAC INTERNATIONAL & President of Asia-Pacific and Middle East & Africa Regional Centers; Philipp Kandal, Chief Product Officer of Grab and Executive Committee Member; and Dylan Choon, Regional Manager of Strategic Partnerships of Grab, attended the signing event. In the presence of Jack Chen and Philipp Kanda, representatives Wang Shunsheng and Dylan Choon signed a deep strategic cooperation agreement.

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Representatives from GAC INTERNATIONAL and Grab signed the agreement

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Representatives from both sides posed for a group photo after the signing ceremony

01

Seizing Opportunities in Southeast Asia:

Strategic Chances Amid Explosive Growth of the Electric Vehicle Market

Currently, the Southeast Asian electric vehicle market is experiencing explosive growth. According to the International Energy Agency (IEA) report, electric vehicle sales in the region surged by nearly 50% year-on- year in 2024, demonstrating tremendous market potential and determination for green transformation. Southeast Asia is not only an important overseas market for GAC but also a strategic high ground to showcase its full industrial chain technological strength and ecological construction capabilities. This strategic alliance with Grab, which has a large user base and a sound mobility ecosystem, is a forward-looking layout of GAC to develop the international market through a localized ecological cooperation model.

The core of this cooperation goes far beyond traditional vehicle sales or leasing. GAC aims to inject its profound technical heritage accumulated in electrification and intelligence, as well as product reliability and service experience verified in large-scale global mobility markets, into the mobility ecosystem co-built with Grab. The two parties aim to achieve system interconnection. For example, they will explore integrating the Grab driver app into GAC's intelligent cockpit system, optimize driver order acceptance efficiency and improve driving safety , and jointly explore innovations in the after-sales support system, thereby providing superior full-cycle mobility experiences for drivers and passengers in Southeast Asia.

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Wei Haigang, President of GAC INTERNATIONAL,accompanied Philipp Kandal to experience the products

02

Introduction of Star Model Matrix Deeply Meeting Diverse Scenarios

The first batch of this cooperation will introduce three star models under AION: AION Y, AION ES, and AION V. Based on an understanding of the diverse demands of the Southeast Asian market, the cooperation will start with the introduction of the following model lineup matrix: As a popular model under GAC, AION Y has rapidly risen in the electric taxi segment with its fashionable design and practical interior space. Building on the Euro NCAP five-star safety rating, the AION V has established itself as a global safety benchmark for all-electric SUVs, combining long range and a spacious interior. AION ES, with efficient range and spacious configurations, has won trust in the electric taxi market together with AION Y, showing a strong growth momentum. The signing of the cooperation agreement between GAC and Grab not only demonstrates the strong strength of GAC’s products in the international market but also empowers the sustainable mobility ecosystem in Southeast Asia.

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As a start, AION Y, AION ES, and AION V will be introduced into Grab’s fleet

The introduction of these three models will greatly enrich the fleet options on the Grab platform. Behind them is GAC's strong independent R&D system, advanced intelligent manufacturing factories, and global supply chain support capabilities.

03

Significance of the Signing:

Pioneering a New Paradigm of Full Value Chain Global Expansion

The cooperation blueprint between GAC INTERNATIONAL and Grab has been unfolded. This cooperation aligns with the strategic core of the "Tech-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem". By forging a deep strategic partnership with regional ecosystem leaders, GAC integrates intelligent products, in-car connectivity, and data services into an integrated solution, realizing the transformation from "selling vehicles" to "delivering full-cycle mobility value". By leveraging Grab's well-known platform influence across Southeast Asia, GAC will achieve high-frequency exposure to millions of users, rapidly building brand awareness, market reputation, and deeper market insights that enablesfuture models to accurately meet real overseas scenarios. Meanwhile, the large-scale deployment of electric vehicles will substantially reduce regional transportation carbon emissions, moving in sync with global carbon neutrality goals, and demonstrating Chinese automakers' commitment to environmental responsibility and global vision.

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Group photo of Signing representatives from GAC INTERNATIONAL and Grab

Looking forward, GAC and Grab will continue to deepen cooperation in multiple dimensions, such as vehicle intelligent connectivity, data value mining, charging infrastructure support, and after-sales service network optimization, and actively explore expanding cooperation to a wider range of smart mobility fields.

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